What do startups actually DO?

StoryForge is a startup for unpublished writers… but what does that mean? What are we actually working on? Why is it taking so long?

A sketch of a lightbulb surrounded by business symbols, graphs, and buzzwords.

A startup is made of a few people with a crazy idea. Ours is that publishing should be easy and accessible for everyone. Great! … Now what?

Well we’re working on about twelve things all at once to get StoryForge to all of you within a year or so. Some things we’re good at, like art for the platform, data-driven market research, and designing the technical side of the platform.

Most of the things, we’re not very good at, but they still need to happen! Those are the ones that take up most of our time. We’re writing social media posts (and blogs like this one), doing accounting, filing trademarks, and guiding teams of coders, designers, and marketers to help us tell the right people about our mission and build our platform well.

Startups take so long to get moving because those few people are trying to do the job of over a dozen people. But you know what? We believe that everyone should have high-quality feedback and simple steps to publish their stories. What a startup does most of all is believe in its mission, enough to make all that juggling of tasks and extra work worthwhile.